For our podcast assignment I had the opportunity to ask Dr. Nadia Shuayto a few questions about the use of social media during her brand launch! She co-founded Wingme Cosmetics back in 2018 with her daughter. They had trouble finding cruelty-free, vegan and good make up products, so they decided to create their own! I learned that they outsource things like photography and posting on their social media sites!
I had a class with Dr. Shuayto last semester. I had remembered her talking about her brand. I thought this assignment was the perfect chance to learn more about the Wingme! I thought that the use of influencer marketing and real-life user reviews was such a good idea! I was happy to learn that their products are now in Ipsy boxes. Ipsy is a beauty box subscription company that gives you a monthly personal makeup bag. They now have Wingme Cosmetics as one of their product options!
A huge thank you to Dr. Shuayto for letting me take up some of her time! I loved getting to learn more about her clean, vegan and ethical beauty company!
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